It is not a new phenomenon in the crypto space that launching an ICO is the de facto way for blockchain start-ups to raise capital.
An ICO provides a more convenient and easier way for blockchain companies to raise funds through cryptocurrencies.
However, given the fact that ICOs are largely unregulated, over 80% of them fail to fulfill investors’ expectations.
Thus, ICOs are continuously getting a bad rap among blockchain-savvy investors.
An example of such failed projects is OneCoin, an ICO which never had any blockchain-related product.
Yet, it was able to raise over $350million through a widely believed Ponzi scheme.
In this ever-evolving and booming industry, there is a need for other forms and techniques of fundraising.
At the forefront of this new fund-raising instrument is what is referred to as the Reverse ICO.